Beard

The summer of 2024 turned out to be abnormally hot. Power outages, stifling heat and lack of rain 
created an atmosphere of constant discomfort in the city. Even in the laboratory, there was a tiring 
lethargy. And yet, there was something intoxicating in this sweltering heat. It seemed that the sun 
took all our strength, but at the same time charged us with incredible new energy, forcing us to 
overcome any obstacles and surpass ourselves.
But still, the situation was difficult in the summer, 
but I would say chronically difficult, which was already perceived as an ordinary state to which we 
had all long since adapted. At that time, the brand faced many tasks, but the main focus was on only 
one – hair and beard conditioner. I considered this an ideal option that could be created given those 
extreme weather conditions, because they would help in testing the product.

What about the aromatic component? I went out of town to recharge with solar energy, swim in the pool 
and read a book. And then, while swimming in the pool, I smelled the aroma of Bubble Gum nearby, 
accompanied by another unusual note that together created a unique composition. It was also interesting 
that there was no one in the pool, and the establishment itself was half empty because it was a weekday. 
And the question of where this aroma came from remained open, but it inspired me to use it as the basis 
for an air conditioner. I really liked it!
Thus, extreme weather conditions and events not only created difficulties, 
but also inspired the creation of new, unique products.